Case study · 2025
Heedback
Support inbox, help centre, roadmap and changelog in one place, instead of four tools billed per seat.
- SaaS
- AI
- Support
- Industry
- Customer support
- Period
- 2025
- Role
- Product design and development
The problem
A product team answers its customers in one tool, writes its help articles in a second, collects feature requests in a third and announces releases in a fourth. Each one bills per seat, none of them talk to each other, and the customer’s data lives everywhere but at home.
What it solved
- 01
One platform replaces the whole stack: support inbox, knowledge base, feature voting, roadmap and changelog.
- 02
The bill no longer grows with the team: there is no per-seat pricing.
- 03
Answers come faster and get better: an AI drafts replies from the knowledge base and learns from every human correction.
- 04
The team builds what customers really ask for: they vote on a public roadmap.
- 05
The company keeps full ownership of its data, and a widget it can shape to its own site.
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