Case study · 2024 — ongoing
Swimlane
No more deals lost in the LinkedIn inbox: every conversation gets its CRM record and its follow-ups.
- SaaS
- AI
- CRM
- Industry
- Sales & CRM
- Period
- 2024 — ongoing
- Role
- Product design and development
The problem
People who sell on LinkedIn lose deals in their own inbox. A promising conversation scrolls out of sight, nobody remembers what was said, and the follow-up never leaves. The money was there, and it was slipping away.
What it solved
- 01
No conversation gets lost any more: every LinkedIn thread sits in one inbox, with the contact’s record under it.
- 02
No more guessing who to write to: an AI rates each profile against the ideal customer, and nothing enters the CRM before review.
- 03
Follow-ups stop being forgotten: reminders come back on time, and sequences go out on their own at a human pace.
- 04
Every reply is written with the full context, with an AI draft beside the thread.
- 05
Teams work on the same pipeline and connect it to their own tools through an API.
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