Case study · 2022
Smart Relation
A song release people play with instead of scrolling past, awarded an Awwwards Honorable Mention.
- Audio
- Creative
- Industry
- Music
- Period
- 2022
- Role
- Concept, design and development
The problem
The Belgian rock band Noisy Way was releasing a new song, “Smart Relation”. A release from an independent band is one more streaming link in a feed: seen for a second, forgotten the next. The band needed people to stop and stay.
smart-relation.noisyway.be
What it solved
- 01
A release people play with instead of scrolling past: visitors drag an ear between hand-drawn instruments and make the mix their own.
- 02
The song is discovered on the band’s own ground, with the streaming platforms one click away.
- 03
Recognition far beyond the band’s audience: an Awwwards Honorable Mention, awarded on 28 October 2022.
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